Split testing for online stores
We rebuild the page nearest the purchase and run it head to head against the one you use now, on your own visitors. Judged on revenue per visitor, not opinions.
See the measured results| Lift | Category | How it was tested |
|---|---|---|
| +52% | Eyewear | Offer page against the home page, Google Ads traffic |
| +45% | Sweat care | Offer page against their product page, ran two weeks |
| +33% | Natural hair care | Offer page against a collection page, Meta traffic |
| +32% | Automotive care | Offer page against their product page, Meta traffic |
| +25% | Wellness gummies | Offer page against their product page, full metric tracking |
| +24% | Oral care | Our product page against theirs, Google Ads traffic |
| +21.4% | Men's skincare | 99.5% confidence across 12,893 visitors, still running two years later |
| +20% | Food and confectionery | Offer page against their product page, Meta traffic |
| +13.5% | Streetwear denim | 99% probability to win across 92,484 sessions |
A higher conversion rate at a lower order value can leave you worse off. Revenue per visitor cannot be flattered that way.
Both versions run at once on the same audience, so a strong week or a change in ad spend lands on both. What remains is the page.